UNICEF-Frimousses de Créateurs

UNICEF asked world famous designers, artists and prominent personalities, such as Karl Lagerfeld, Chantal Thomass, Marc JacobI, to create 53 dolls around the theme: “Nature, promise of beauty”. The purpose of the campaign is to raise funds for the children in Darfur.

Userfarm joined UNICEF to help the cause by being a partner of the Frimousses de Createurs event. Userfarm’s involvement included creating a campaign that will help raise awareness of the event and bring a fresh approach to stimulating interest in the cause. The objective of this innovative social video campaign is to provide Unicef with a series of videos about “nature, promise of beauty”. Userfarm’s video maker community was asked to produce a video by drawing inspiration from the pictures of beautiful natural scenarios associated with one of the dolls.