Project Details
Mamme nella Rete
Customer: Gruner+Jahr/Mondadori (since 2011)
Year: 2009-2011
The first social television for mothers who wish to share their experiences.
Mamme nella Rete is the first Social TV ever where parents of children aged 0-5 help each other by sharing information, experiences, videos, and advice, they can consult experts to find practical answers and solutions. A team of experts, editors, and community managers is at the mothers disposal, receives their suggestions, involves them in special missions, and trace daily reports on the trends of families with children.
After the success of Mammenellarete.it, international editions were launched:
Madresenlared.es (Spain)
Webmamans.fr (France)
Webmoms.co.uk (UK)
Thanks to TheBlogTV’s coordination, georeferenced projects – leveraging on a more direct contact between mothers from different countries and with different customs – can be easily developed in each international platform.
Mamme nella Rete is the first Social TV ever where parents of children aged 0-5 help each other by sharing information, experiences, videos, and advice, they can consult experts to find practical answers and solutions. A team of experts, editors, and community managers is at the mothers disposal, receives their suggestions, involves them in special missions, and trace daily reports on the trends of families with children.
After the success of Mammenellarete.it, international editions were launched:
Madresenlared.es (Spain)
Webmamans.fr (France)
Webmoms.co.uk (UK)
Thanks to TheBlogTV’s coordination, georeferenced projects – leveraging on a more direct contact between mothers from different countries and with different customs – can be easily developed in each international platform.
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